Grow Your Skills
- Media Relations
- Strategic Communications
Check out materials from our first Begins with Home briefing to get our latest annual narrative research and dive deep into the strategic approach behind this newly launched public information campaign.
After surveying 1,500 voters from the 9-county Bay Area in September-October 2023, EMC Research shares the latest key findings around the values and attitudes influencing housing and racial justice, as well as the policies and messages resonating with Bay Area residents.
This workshop focused on discussion and practice with the How to Talk about Homelessness Messaging Guide — Shift the Bay’s best resource for making the case that homelessness is a housing problem and we know how to solve it.
EMC Research shared the latest key findings that can help us to measure the values influencing housing and racial justice narrative shift and identify which policies and messages are resonating with Bay Area residents.
This workshop leveraged our existing Housing Elements research, messages, and materials to review best practices to engage decision-makers in meaningful, persuasive, and impactful pro-housing justice conversations.
This training focused on leveraging digital tools (social media, email, SMS) to implement an effective organizing strategy for Housing Element community engagement.
This presentation will walk you through how to take advantage of this tool to effectively reach residents across the region and inspire inclusive action on Housing Elements.
This training provided advice and examples from M+R and local housing advocacy organizations about how to successfully 1) reach and bring in tenant voices; 2) get to know those tenants; 3) prepare them to interview with reporters or publish opinion pieces.
Led by M+R Communications, you’ll hear from the experts on how to conquer tough conversations with reporters while keeping your organization’s image and stance intact.
This training provided an effective process for how to prepare for successful media interviews, covering what we can do before, during, and after an interview with a reporter to shape the news story and build the reporter relationship.
Slide deck from our “Opinion Pieces” media training
How to shape, deliver, and secure placement for opinion pieces in media outlets
Slide deck from our “Making News in Bay Area” presentation
Tips, trends, and do’s and don’ts for getting to know Bay Area reporters and getting their attention
Cheat sheet: For the readers in the crowd, a written overview of the content covered during our August media training
The Cliffs Notes version of our workshop on how to turn research and narrative strategy into direct application and messaging ahead.
The Cliffs Notes version of our Playbook overview for a window into narrative shift, ways to unseat unhelpful dominant narratives, and opportunities to mobilize people to action.
The Cliffs Notes version of our session on the rigorous Bay Area research program that informed our Seize the Narrative playbook.
Key messaging principles from Anat Shenker-Osorio
Combine cutting edge communications research with a background in standup comedy, and you get Anat Shenker-Osorio.
Called the affordable housing movement’s “rockstar” of communications, Dr Tiffany Manuel takes our coalition through critical messaging research and narrative application.
It’s not just morally righteous to acknowledge race and class, research shows that it’s a winning message.
How being direct can radically transform peoples’ perceptions of what they see, hear, and believe about the world around us.
If you haven’t heard Anat’s “Sell the brownie” metaphor, you are in for a treat!
Did you know that humans use metaphorical speech in American English every six to seven words?
We have to show the “we” and “why” before we get to the “what.”
Stop trying to talk people out of their beliefs — it actually reinforces their current position.
How do you know if you’re talking about a technical problem or an adaptive problem? It all comes down to the backpack.
How can you motivate folks to join forces with you for solutions? Make sure you’re throwing the party they want to attend.
How to shape our delivery and make the case — so that our message isn’t just delivered but truly heard
Provided as part of our initiative’s work with Center for Story-Based Strategy, the Narrative Power Media Analysis offers guiding questions, prompts, and a narrative strategy to support developing multi-media creative […]
What it Takes to Reframe the Debate for Social Justice in the US
Findings from Focus Groups and a Dial Survey on Housing in the United States
Four essential practices of a cultural strategy for belonging
A framing playbook for affordable housing advocates.
The seminal research that started the conversation on narrative shift: Why housing messages backfire and 10 things we can do about it.
Tackling the Issues of Gentrification and Displacement
Both economic and racial justice are core progressive priorities, but too often we discuss them separately.
In-depth public opinion research points to ways to intensify support for housing justice policies—and to a few danger spots to avoid.
Our playbook on advancing housing and racial justice in the Bay Area, based on field-practiced and research-tested strategies and messages.
Workshop with our experts on how to turn research and narrative strategy into direct application and messaging ahead.
Examine the rigorous Bay Area research program that informed our Seize the Narrative playbook — from focus groups to polling reviews to values-mapping of Bay Area constituents.
This video offers a dynamic visualization of our initiative’s Seize the Narrative Playbook. Watch, learn, enjoy — and then dig in further to our Playbook and additional resources.