Shift the Narrative -Tiffany Manuel (full workshop)

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Called the affordable housing movement's "rockstar" of communications, Dr Tiffany Manuel takes our coalition through critical messaging research and narrative application.

Our initiative’s work was built from existing research and best practices, including the seminal affordable housing narrative research spearheaded and led by Dr Tiffany Manuel.

Enjoy the full workshop session with Dr T, digging in on narrative and the importance for case-making in messaging, while unpacking key housing messaging research to guide our work ahead.

 

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Who’s Coming To That Party? – Dr. Tiffany Manuel (workshop clip)

How can you motivate folks to join forces with you for solutions? Make sure you're throwing the party they want to attend.

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Strategic CaseMaking

Guidelines to shape our Bay Area messaging to create equitable and inclusive systems change.

Seize the Narrative playbook cover.

Shift the Narrative Playbook

Our playbook on advancing housing and racial justice in the Bay Area, based on field-practiced and research-tested strategies and messages.

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