(Condensed) Shift the Bay: Moving from Messaging to Narrative (Session 3)

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The Cliffs Notes version of our workshop on how to turn research and narrative strategy into direct application and messaging ahead.

Please note: This is a condensed version of part 3 of our Playbook Launch series. For the full video click here or see below in related resources. 

Explore what it means to move from the research to the act of creating narratives. What does it take to move from messaging guidance to putting words to action, to telling powerful stories, to advancing your truth in the midst of the research findings?

With both our researchers and our campaign experts in the room, we discuss how we grow the narratives around housing justice in the Bay Area and explore examples from other parts of the country. This session features Will Valverde, M+R; Dr Tiffany Manuel, TheCaseMade; and Ruth Bernstein, EMC Research.

This CONDENSED webinar comes as part three in a 3-part web series to launch our playbook, review strategies and message guidance, dig deep into our Bay Area-specific research, and explore application ahead in your own work. 

Related Resources

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Moving from Messaging to Narrative (Session 3)

Workshop with our experts on how to turn research and narrative strategy into direct application and messaging ahead.

Message Guide

This guide provides specific language that can be used to put our Playbook's strategies into action whenever you are developing or distributing messaging content.

Seize the Narrative playbook cover.

Shift the Narrative Playbook

Our playbook on advancing housing and racial justice in the Bay Area, based on field-practiced and research-tested strategies and messages.

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