The Backfire Effect – Dr. Tiffany Manuel (workshop clip)

Featured Video Play Icon

Stop trying to talk people out of their beliefs  -- it actually reinforces their current position. 

Stop trying to talk people out of their beliefs  — it actually reinforces their current position.

This video snippet offers one highlight from our narrative workshop with Dr Tiffany Manuel (February 2019.) In this video clip, Dr Manuel demonstrates how messaging backfires happen. Instead of talking people out of their beliefs, we have to give them something to believe in.

Related Resources

Featured Video Play Icon

Start With the “We” and “Why” – Dr. Tiffany Manuel (workshop clip)

We have to show the "we" and "why" before we get to the "what."

Featured Video Play Icon

Shift the Narrative Casemaking & Audiences – Dr. Tiffany Manuel (workshop clip)

How to shape our delivery and make the case -- so that our message isn't just delivered but truly heard

Featured Video Play Icon

Shift the Narrative -Tiffany Manuel (full workshop)

Called the affordable housing movement's "rockstar" of communications, Dr Tiffany Manuel takes our coalition through critical messaging research and narrative application.

Join our Network

Register For Events

Upcoming Event: Workshop: Narrative Strategy & You
Learn More

See all events.

Sign Up For Updates

Join Our Slack

Learn TogetherOur initiative experts and consultants, table members, and partners are part of the conversation. Join us.