Top Three Takeaways: ASO Communications Bay Area Workshop

Key messaging principles from Anat Shenker-Osorio

Three takeaways from Anat Shenker-Osorio’s Bay Area Narrative Shift message workshop, including questions and tips on applying these principles to your own messaging.

1. Words Matter

2. Conceptual Metaphors

3. Race Class Narrative

 

Related Resources

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Messaging Race & Class – Anat Shenker-Osorio (workshop clip)

It's not just morally righteous to acknowledge race and class, research shows that it's a winning message.

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Power of Metaphor – Anat Shenker-Osorio (workshop clip)

Did you know that humans use metaphorical speech in American English every six to seven words? 

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Anat Shenker-Osorio Narrative Workshop (full workshop)

Combine cutting edge communications research with a background in standup comedy, and you get Anat Shenker-Osorio.

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