2022 Narrative Polling with EMC Research (Full Recording and Slides)

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EMC Research shared the latest key findings that can help us to measure the values influencing housing and racial justice narrative shift and identify which policies and messages are resonating with Bay Area residents.

After conducting interviews with 1,450 Bay Area voters between May and June of 2022, EMC Research shared the latest key findings that can help us to measure the values influencing housing and racial justice narrative shift and identify which policies and messages are resonating with Bay Area residents.

This polling data is crucial to track the impacts of our narrative strategy over time, ensuring our plan remains responsive to the region’s voters and adapting to broader changes in the affordable housing movement

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Shift the Narrative Playbook

Our playbook on advancing housing and racial justice in the Bay Area, based on field-practiced and research-tested strategies and messages.

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