Shift the Bay: Making News in Bay Area Media Outlets

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Tips, trends, and do's and don'ts for getting to know Bay Area reporters and getting their attention

Making News in Bay Area Media Outlets offers tips, trends, do’s and don’ts for getting to know Bay Area reporters and getting their attention. Led by Aaron Eske, M+R Senior Vice President of Media Strategy, this training explores: What’s special and different about pitching the Bay Area press corps? Which outlets reach my audience? What’s in an email? To tweet or not to tweet – and other pressing questions that can grow our skills and strategy with media relations and shift narratives and conversations in the Bay Area.

About the Series: The Shift the Bay initiative has partnered with the communications team at M+R to present a series of interactive trainings based on the topics coalition members said they wanted to learn more about. By growing our collective skill and strategy with media relations and social media, we’ll have more power shifting the narrative and conversation in the Bay Area.

Related Resources

Cover of media training slides

Shift the Bay Media Relations Best Practices Training Handout

Cheat sheet: For the readers in the crowd, a written overview of the content covered during our August media training

Shift the Bay: Media Relations Best Practices Training Slide Deck

Slide deck from our "Making News in Bay Area" presentation

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“Opinion Pieces” Event, October 2021

How to shape, deliver, and secure placement for opinion pieces in media outlets

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