Shift the Narrative Playbook

Seize the Narrative playbook cover.

Our playbook on advancing housing and racial justice in the Bay Area, based on field-practiced and research-tested strategies and messages.

Our Playbook builds from local lay of the land, field analysis, a robust regional research program — as well as collaboration and coordination with state and national narrative shift efforts — to offer concrete guidance on how to advance housing and racial justice here, locally and regionally.

The Playbook reviews:

  • What is Housing Justice?
  • Why Narrative?
  • Making the Case for Housing Justice: Nine Narrative Strategies
  • Putting it All Together: Message Template and Key Audiences
  • Longer Examples and Sample Messaging
  • Next Steps

Related Resources

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Unveiling the Shift the Narrative Playbook: Moving a Housing Justice Agenda Forward (Session 1)

Dig in to our Bay Area Seize the Narrative playbook with national expert Dr Tiffany Manuel, TheCaseMade, for a window into narrative shift, ways to unseat unhelpful dominant narratives, and opportunities to mobilize people to action.

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The Research Behind the Playbook (Session 2)

Examine the rigorous Bay Area research program that informed our Seize the Narrative playbook -- from focus groups to polling reviews to values-mapping of Bay Area constituents.

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Moving from Messaging to Narrative (Session 3)

Workshop with our experts on how to turn research and narrative strategy into direct application and messaging ahead.

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