The Research Behind the Playbook (Session 2)

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Examine the rigorous Bay Area research program that informed our Seize the Narrative playbook -- from focus groups to polling reviews to values-mapping of Bay Area constituents.

Over the course of the past year, the Shift the Narrative table has engaged almost 2,000 people across the Bay Area to understand the promise and possibilities of narrative shift. To do this work well, we engaged the help of quantitative and qualitative researchers who have deep expertise in narratives, opinion polling, campaigns and grass-roots organizing.

In this session, our researchers talk about how the research was conducted, what surprised them, and what inspired them in conducting the research. This session features Dr Tiffany Manuel, TheCaseMade, and Ruth Bernstein, EMC Research.

This webinar comes as part two in a 3-part web series to launch our playbook, review strategies and message guidance, dig deep into our Bay Area-specific research, and explore application ahead in your own work. 

Related Resources

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Unveiling the Shift the Narrative Playbook: Moving a Housing Justice Agenda Forward (Session 1)

Dig in to our Bay Area Seize the Narrative playbook with national expert Dr Tiffany Manuel, TheCaseMade, for a window into narrative shift, ways to unseat unhelpful dominant narratives, and opportunities to mobilize people to action.

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Moving from Messaging to Narrative (Session 3)

Workshop with our experts on how to turn research and narrative strategy into direct application and messaging ahead.

Seize the Narrative playbook cover.

Shift the Narrative Playbook

Our playbook on advancing housing and racial justice in the Bay Area, based on field-practiced and research-tested strategies and messages.

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