Sell the Payoff, Not the Policy – Anat Shenker-Osorio (workshop clip)
If you haven't heard Anat's "Sell the brownie" metaphor, you are in for a treat!
If you haven’t heard Anat’s “Sell the brownie” metaphor, you are in for a treat!
This video snippet offers one highlight from our narrative workshop with Anat Shenker-Osorio (February 2019.) In this video clip, Anat helps us visualize what it really looks like to lead with outcomes in our messaging — and why it matters.