Sell the Payoff, Not the Policy – Anat Shenker-Osorio (workshop clip)

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If you haven't heard Anat's "Sell the brownie" metaphor, you are in for a treat!

If you haven’t heard Anat’s “Sell the brownie” metaphor, you are in for a treat!

This video snippet offers one highlight from our narrative workshop with Anat Shenker-Osorio (February 2019.) In this video clip, Anat helps us visualize what it really looks like to lead with outcomes in our messaging — and why it matters.

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Combine cutting edge communications research with a background in standup comedy, and you get Anat Shenker-Osorio.

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