Piecing it Together

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A framing playbook for affordable housing advocates.

Our initiative’s work was built from existing research and best practices, including the seminal research by Dr Tiffany Manuel in establishing “Messages That Backfire” in partnership through Enterprise and Frameworks. “Piecing it Together” is the follow-up piece, building on the research and findings from “Messages that Backfire,” to lay the case for how advance housing justice at a national level.

Related Resources

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“You Don’t Have to Live Here”

The seminal research that started the conversation on narrative shift: Why housing messages backfire and 10 things we can do about it.

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Shift the Narrative Casemaking & Audiences – Dr. Tiffany Manuel (workshop clip)

How to shape our delivery and make the case -- so that our message isn't just delivered but truly heard

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Shift the Narrative Playbook

Our playbook on advancing housing and racial justice in the Bay Area, based on field-practiced and research-tested strategies and messages.

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