Imagine a Bay Area where we are bold enough, courageous enough, ambitious enough to embrace the cause of housing justice for all.
We have research-driven and field-practiced strategies, tactics, and messages that can help us grow public support and political will, that can change hearts and minds, and seize this powerful moment to drive new narratives for our movement.
Now, we just need you to join us.
Narrative Shift In Action
Shift the Bay is putting all of our narrative research and strategy into action with a campaign reaching across the Bay Area.
Begins with Home is a movement of advocates and neighbors — renters and landlords, homeowners and people experiencing homelessness — joining together to unlock a new future for the Bay Area where no one is left behind.
We’ve refined months of research and engagement into a message guide designed to help you both inform and motivate community members on Housing Elements.
This Renter Protections Storybook highlights three human-centered stories that demonstrate why our ability to thrive depends on the stability, health, and safety of our homes.
This training provided advice and examples from M+R and local housing advocacy organizations about how to successfully 1) reach and bring in tenant voices; 2) get to know those tenants; 3) prepare them to interview with reporters or publish opinion pieces.
This training provided an effective process for how to prepare for successful media interviews, covering what we can do before, during, and after an interview with a reporter to shape the news story and build the reporter relationship.
The purpose of this resource guide for local journalists is to provide important at-a-glance housing facts, flag some considerations when covering housing, and offer knowledgeable Bay Area housing justice expert voices for future stories.
This messaging guide can help anyone better understand and communicate the systemic drivers that push people into homelessness, respond to common misperceptions, and build support for proven solutions.
This workshop leveraged our existing Housing Elements research, messages, and materials to review best practices to engage decision-makers in meaningful, persuasive, and impactful pro-housing justice conversations.
We’ve refined Shift the Bay’s research and engagement into a message guide specifically designed to help you both inform and motivate community members on Housing Elements.
This presentation will walk you through how to take advantage of this tool to effectively reach residents across the region and inspire inclusive action on Housing Elements.
Examine the rigorous Bay Area research program that informed our Seize the Narrative playbook — from focus groups to polling reviews to values-mapping of Bay Area constituents.
Dig in to our Bay Area Seize the Narrative playbook with national expert Dr Tiffany Manuel, TheCaseMade, for a window into narrative shift, ways to unseat unhelpful dominant narratives, and opportunities to mobilize people to action.
We’ve refined months of research and engagement into a message guide designed to help you both inform and motivate community members on Housing Elements.
This video offers a dynamic visualization of our initiative’s Seize the Narrative Playbook. Watch, learn, enjoy — and then dig in further to our Playbook and additional resources.
The Cliffs Notes version of our Playbook overview for a window into narrative shift, ways to unseat unhelpful dominant narratives, and opportunities to mobilize people to action.
Led by M+R Communications, you’ll hear from the experts on how to conquer tough conversations with reporters while keeping your organization’s image and stance intact.
This training provided an effective process for how to prepare for successful media interviews, covering what we can do before, during, and after an interview with a reporter to shape the news story and build the reporter relationship.
This workshop focused on discussion and practice with the How to Talk about Homelessness Messaging Guide — Shift the Bay’s best resource for making the case that homelessness is a housing problem and we know how to solve it.
This presentation will walk you through how to take advantage of this tool to effectively reach residents across the region and inspire inclusive action on Housing Elements.
The Cliffs Notes version of our Playbook overview for a window into narrative shift, ways to unseat unhelpful dominant narratives, and opportunities to mobilize people to action.
Called the affordable housing movement’s “rockstar” of communications, Dr Tiffany Manuel takes our coalition through critical messaging research and narrative application.
Provided as part of our initiative’s work with Center for Story-Based Strategy, the Narrative Power Media Analysis offers guiding questions, prompts, and a narrative strategy to support developing multi-media creative […]
Examine the rigorous Bay Area research program that informed our Seize the Narrative playbook — from focus groups to polling reviews to values-mapping of Bay Area constituents.
This video offers a dynamic visualization of our initiative’s Seize the Narrative Playbook. Watch, learn, enjoy — and then dig in further to our Playbook and additional resources.
This training focused on leveraging digital tools (social media, email, SMS) to implement an effective organizing strategy for Housing Element community engagement.
Check out materials from our first Begins with Home briefing to get our latest annual narrative research and dive deep into the strategic approach behind this newly launched public information campaign.
After surveying 1,500 voters from the 9-county Bay Area in September-October 2023, EMC Research shares the latest key findings around the values and attitudes influencing housing and racial justice, as well as the policies and messages resonating with Bay Area residents.
EMC Research shared the latest key findings that can help us to measure the values influencing housing and racial justice narrative shift and identify which policies and messages are resonating with Bay Area residents.
This workshop leveraged our existing Housing Elements research, messages, and materials to review best practices to engage decision-makers in meaningful, persuasive, and impactful pro-housing justice conversations.
Learn Together! Our initiative experts and consultants, table members, and partners are part of the conversation. Join us.
About Us
NPH is the proud anchor-organization of the Bay Area Shift the Bay Initiative, a coalition-driven initiative to advance housing and racial justice in the Bay Area.
In partnership with a diverse range of organizations from all over the Bay Area and spanning multi-industry, issues, and audiences, we are working to advance research-driven and field-practiced strategies, tactics, and messages that will help us seize this powerful moment to drive new narratives for our movement!