Seize the Narrative on Housing Justice
Imagine a Bay Area where we are bold enough, courageous enough, ambitious enough to embrace the cause of housing justice for all.
We have research-driven and field-practiced strategies, tactics, and messages that can help us grow public support and political will, that can change hearts and minds, and seize this powerful moment to drive new narratives for our movement.
Now, we just need you to join us.
Tools For You
- Media Relations
- Messaging
- Organizing
- Strategic Communications
- All
Shift the Narrative Playbook
Our playbook on advancing housing and racial justice in the Bay Area, based on field-practiced and research-tested strategies and messages.
Message Guide
We’ve refined months of research and engagement into a message guide designed to help you both inform and motivate community members on Housing Elements.
Quick Reference Messaging Guide
A quick reference message guide, to keep our initiative's narrative strategies & message guidance fresh, front, and center.
Grow Your Skills
- Media Relations
- Messaging
- Organizing
- Research
- Strategic Communications
- All
(Condensed) Shift the Bay: Moving a Housing Justice Agenda Forward (Session 1)
The Cliffs Notes version of our Playbook overview for a window into narrative shift, ways to unseat unhelpful dominant narratives, and opportunities to mobilize people to action.
(Condensed) Shift the Bay: The Research Behind the Playbook (Session 2)
The Cliffs Notes version of our session on the rigorous Bay Area research program that informed our Seize the Narrative playbook.
(Condensed) Shift the Bay: Moving from Messaging to Narrative (Session 3)
The Cliffs Notes version of our workshop on how to turn research and narrative strategy into direct application and messaging ahead.
Narrative Shift In Action
Hamilton Families FINDING HOME Case Study
Up Close: Hamilton Families demonstrates the power of storytelling to uplift the realities of family homelessness.
Learn through specific examples. We are successful when we sing together from the same playbook. After digging in on the research, playbook, narrative strategies, and materials here, how will you put your learnings into action?
The following case studies and campaign results aim to offer concrete models and examples of how to put narrative strategy into action.
Check back for new additions, added on a rolling basis. You can also join our Slack community for ongoing peer learning and live updates on table campaigns!
NPH Affordable Housing Month Case Study
Affordable Housing Month functions as a cohesive banner that offers an opportunity to mobilize housers, bring supporters into our movement, grow public will for critical policy solutions– and shift the narrative on housing and racial justice.
NPH designed its 2021 campaign to specifically find, motivate, and activate new audiences while measuring the impact of specific narrative framing strategies. Affordable Housing Month showed that amplifying the foundational role of housing, attaching housing justice to related causes, and moving in unison maximizes our impact.
Haven Case Study
Using cultural media production & distribution to uplift housing justice to local Bay Area voters.
HAVEN is a cultural media production and distribution initiative for housing justice aimed at local Bay Area voters. It is a project of EastSide Arts Alliance conceived by artist-activist Ryan Austin (RyanNicole), inspired by the Shift The Narrative Table convenings facilitated by the Non Profit Housing Association and the San Francisco Foundation.
Featuring RyanNicole, Jenns Johns, Kev Choice, Daveed Diggs, Fantastic Negrito, and many more, the virtual concert invites members of the community to radically imagine more just neighborhoods and cities and engage, participate, and vote.
About Us
NPH is the proud anchor-organization of the Bay Area Shift the Bay Initiative, a coalition-driven initiative to advance housing and racial justice in the Bay Area.
In partnership with a diverse range of organizations from all over the Bay Area and spanning multi-industry, issues, and audiences, we are working to advance research-driven and field-practiced strategies, tactics, and messages that will help us seize this powerful moment to drive new narratives for our movement!
Table Members
