November 2023 Begins with Home Campaign Briefing (Full Recording and Slides)

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Check out materials from our first Begins with Home briefing to get our latest annual narrative research and dive deep into the strategic approach behind this newly launched public information campaign.

We’re thrilled to have launched Begins with Home, our new year-long campaign to unlock a Bay Area future where no one is left behind. We virtually hosted our first look into this campaign for the Shift the Bay network because it’s time for you to join us!

We dug into the research and strategic approach behind the campaign, exploring its design to build the public support we need for affordable housing solutions. In addition to a presentation from EMC Research about our latest housing narrative polling, this briefing identified ways you and your organization can get involved with the campaign over the next year and what to expect from us in coming months.

Related Resources

2023 Annual Housing Narrative Survey from EMC Research

After surveying 1,500 voters from the 9-county Bay Area in September-October 2023, EMC Research shares the latest key findings around the values and attitudes influencing housing and racial justice, as well as the policies and messages resonating with Bay Area residents.

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January 2024 Begins with Home Campaign Briefing (Full Recording and Slides)

Catch the launch of our Begins with Home Narrative Playbook and align your work for housing justice with best practices, messages, and frameworks using this new research-backed resource

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