2023 Annual Housing Narrative Survey from EMC Research

After surveying 1,500 voters from the 9-county Bay Area in September-October 2023, EMC Research shares the latest key findings around the values and attitudes influencing housing and racial justice, as well as the policies and messages resonating with Bay Area residents.

After surveying 1,500 voters from the 9-county Bay Area in September-October 2023, EMC Research shares the latest key findings around the values and attitudes influencing housing and racial justice, as well as the policies and messages resonating with Bay Area residents.

This annual polling data is crucial to tracking the impacts of our narrative strategy over time and ensuring our plan remains responsive to the broader affordable housing movement.  

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2022 Narrative Polling with EMC Research (Full Recording and Slides)

EMC Research shared the latest key findings that can help us to measure the values influencing housing and racial justice narrative shift and identify which policies and messages are resonating with Bay Area residents.

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(Condensed) Shift the Bay: The Research Behind the Playbook (Session 2)

The Cliffs Notes version of our session on the rigorous Bay Area research program that informed our Seize the Narrative playbook.

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