Shift the Bay: Advancing Housing & Racial Justice (Explainer Video)

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This video offers a dynamic visualization of our initiative's Seize the Narrative Playbook. Watch, learn, enjoy -- and then dig in further to our Playbook and additional resources.

Imagine a Bay Area where we are bold enough, courageous enough, ambitious enough to embrace the cause of housing justice for all.

We have research-driven and field-practiced strategies, tactics, and messages that can help us grow public support and political will, that can change hearts and minds, and seize this powerful moment to drive new narratives for our movement. Now, we just need you to join us.

This video offers a dynamic visualization of our initiative’s Seize the Narrative Playbook. Watch, learn, enjoy — and then dig in further to our Playbook and additional resources.

 

Related Resources

Seize the Narrative playbook cover.

Shift the Narrative Playbook

Our playbook on advancing housing and racial justice in the Bay Area, based on field-practiced and research-tested strategies and messages.

Message Guide

This guide provides specific language that can be used to put our Playbook's strategies into action whenever you are developing or distributing messaging content.

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(Condensed) Shift the Bay: The Research Behind the Playbook (Session 2)

The Cliffs Notes version of our session on the rigorous Bay Area research program that informed our Seize the Narrative playbook.

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