June 2024 Begins with Home Campaign Briefing (Full Recording and Slides)

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June's briefing is your one-stop shop for digesting recent learnings from Begins with Home's cultural activations, paid ads, and social media video strategy.

Our June 2024 Campaign Briefing was a jam-packed hour covering the many ways our Begins with Home campaign is reaching potential supporters through social media, from paid advertising to TikTok! We kicked things off by taking you through a day in the life of experiencing May’s Affordable Housing Month cultural activations and shared key learnings from recent ads. Then we took a deep dive into the housing justice power of social media video, including insight into the role of the algorithm, a strategic framework you can put into practice, and example content types that lift our solutions-oriented, research-backed narrative approach. 

This briefing is your one-stop shop for both digesting recent updates from the campaign and identifying ways to incorporate Begins with Home messaging and tactics in your work. 

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