Tools For You

  • Media Relations
  • Messaging
  • Organizing
  • Strategic Communications
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Begins With Home Narrative Playbook

Our most recent narrative playbook for aligning stories, messages, and content with the research and strategic approach behind the Begins with Home campaign.

How Renter Protections Keep Families in Their Homes

This Renter Protections Storybook highlights three human-centered stories that demonstrate why our ability to thrive depends on the stability, health, and safety of our homes.

How to Talk About Homelessness Messaging Guide

This messaging guide can help anyone better understand and communicate the systemic drivers that push people into homelessness, respond to common misperceptions, and build support for proven solutions.

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Housing Elements: Moving the People who Move Housing Policy Workshop (Full Recording and Slides)

This workshop leveraged our existing Housing Elements research, messages, and materials to review best practices to engage decision-makers in meaningful, persuasive, and impactful pro-housing justice conversations.

Housing Elements Effective Messaging Guide

We’ve refined Shift the Bay’s research and engagement into a message guide specifically designed to help you both inform and motivate community members on Housing Elements.

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Housing Elements: Effective Messaging Training (Full Recording and Slides)

This presentation will walk you through how to take advantage of this tool to effectively reach residents across the region and inspire inclusive action on Housing Elements.

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Lifting Up Impacted Tenant Voices in the News (Training Recording)

This training provided advice and examples from M+R and local housing advocacy organizations about how to successfully 1) reach and bring in tenant voices; 2) get to know those tenants; 3) prepare them to interview with reporters or publish opinion pieces.

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Shift the Bay: “Media Tips” Training, November 2021

This training provided an effective process for how to prepare for successful media interviews, covering what we can do before, during, and after an interview with a reporter to shape the news story and build the reporter relationship.

Shift the Bay: Reporter Resources

The purpose of this resource guide for local journalists is to provide important at-a-glance housing facts, flag some considerations when covering housing, and offer knowledgeable Bay Area housing justice expert voices for future stories.

Top Three Takeaways: ASO Communications Bay Area Workshop

Key messaging principles from Anat Shenker-Osorio

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Strategic CaseMaking

Guidelines to shape our Bay Area messaging to create equitable and inclusive systems change.

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F.R.A.M.E.S. Worksheet

The F.R.A.M.E.S checklist offers a clear pathway to hone your messages and ground your framing narrative.

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Cornerstones Worksheet

An organization tool to establish the defining aspects of a communications campaign that set the parameters for developing a narrative.

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Bay Area Shifting the Narrative Table Messaging Recommendations Addressing COVID-19

A message guide developed for the Shift the Narrative initiative, amid the evolving and emerging environment in 2020.

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Messaging the Moment

A handbook for progressive communicators.

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Advocates’ Guide to Framing

A strategic communications checklist.

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Shift the Narrative Playbook

Our playbook on advancing housing and racial justice in the Bay Area, based on field-practiced and research-tested strategies and messages.

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The Research Behind the Playbook (Session 2)

Examine the rigorous Bay Area research program that informed our Seize the Narrative playbook — from focus groups to polling reviews to values-mapping of Bay Area constituents.

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Unveiling the Shift the Narrative Playbook: Moving a Housing Justice Agenda Forward (Session 1)

Dig in to our Bay Area Seize the Narrative playbook with national expert Dr Tiffany Manuel, TheCaseMade, for a window into narrative shift, ways to unseat unhelpful dominant narratives, and opportunities to mobilize people to action.

Quick Reference Messaging Guide

A quick reference message guide, to keep our initiative’s narrative strategies & message guidance fresh, front, and center.

Message Guide

We’ve refined months of research and engagement into a message guide designed to help you both inform and motivate community members on Housing Elements.

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Shift the Bay: Advancing Housing & Racial Justice (Explainer Video)

This video offers a dynamic visualization of our initiative’s Seize the Narrative Playbook. Watch, learn, enjoy — and then dig in further to our Playbook and additional resources.