Tools For You
- Media Relations
- Strategic Communications
This Renter Protections Storybook highlights three human-centered stories that demonstrate why our ability to thrive depends on the stability, health, and safety of our homes.
This messaging guide can help anyone better understand and communicate the systemic drivers that push people into homelessness, respond to common misperceptions, and build support for proven solutions.
This workshop leveraged our existing Housing Elements research, messages, and materials to review best practices to engage decision-makers in meaningful, persuasive, and impactful pro-housing justice conversations.
We’ve refined Shift the Bay’s research and engagement into a message guide specifically designed to help you both inform and motivate community members on Housing Elements.
This presentation will walk you through how to take advantage of this tool to effectively reach residents across the region and inspire inclusive action on Housing Elements.
This training provided advice and examples from M+R and local housing advocacy organizations about how to successfully 1) reach and bring in tenant voices; 2) get to know those tenants; 3) prepare them to interview with reporters or publish opinion pieces.
This training provided an effective process for how to prepare for successful media interviews, covering what we can do before, during, and after an interview with a reporter to shape the news story and build the reporter relationship.
The purpose of this resource guide for local journalists is to provide important at-a-glance housing facts, flag some considerations when covering housing, and offer knowledgeable Bay Area housing justice expert voices for future stories.
Key messaging principles from Anat Shenker-Osorio
Guidelines to shape our Bay Area messaging to create equitable and inclusive systems change.
The F.R.A.M.E.S checklist offers a clear pathway to hone your messages and ground your framing narrative.
An organization tool to establish the defining aspects of a communications campaign that set the parameters for developing a narrative.
A message guide developed for the Shift the Narrative initiative, amid the evolving and emerging environment in 2020.
A handbook for progressive communicators.
A strategic communications checklist.
Our playbook on advancing housing and racial justice in the Bay Area, based on field-practiced and research-tested strategies and messages.
Examine the rigorous Bay Area research program that informed our Seize the Narrative playbook — from focus groups to polling reviews to values-mapping of Bay Area constituents.
Dig in to our Bay Area Seize the Narrative playbook with national expert Dr Tiffany Manuel, TheCaseMade, for a window into narrative shift, ways to unseat unhelpful dominant narratives, and opportunities to mobilize people to action.
A quick reference message guide, to keep our initiative’s narrative strategies & message guidance fresh, front, and center.
We’ve refined months of research and engagement into a message guide designed to help you both inform and motivate community members on Housing Elements.
This video offers a dynamic visualization of our initiative’s Seize the Narrative Playbook. Watch, learn, enjoy — and then dig in further to our Playbook and additional resources.