Messaging the Moment

Cover of "Messaging the Moment" featuring geometric shapes behind title text.

A handbook for progressive communicators.

Our initiative’s work was built from existing research and best practices, including internationally renowned (and hilarious!) communications consultant Anat Shenker-Osorio.  “Messaging this Moment” is a guide developed from similar research and to achieve similar goals across the entire progressive movement.

If some of the messages look familiar, there’s a reason: We’re all showing up to the same protest! Bring your unique sign, but let’s all sing the same protest chant together to make sure our voices are heard.

Related Resources

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Sell the Payoff, Not the Policy – Anat Shenker-Osorio (workshop clip)

If you haven't heard Anat's "Sell the brownie" metaphor, you are in for a treat!

Cover of "Messaging the Moment" featuring geometric shapes behind title text.

Messaging the Moment

A handbook for progressive communicators.

Message Guide

This guide provides specific language that can be used to put our Playbook's strategies into action whenever you are developing or distributing messaging content.

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