Unveiling the Shift the Narrative Playbook: Moving a Housing Justice Agenda Forward (Session 1)

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Dig in to our Bay Area Seize the Narrative playbook with national expert Dr Tiffany Manuel, TheCaseMade, for a window into narrative shift, ways to unseat unhelpful dominant narratives, and opportunities to mobilize people to action.

In the housing and community development space, we are often battling the dominance of narratives that do not serve the goals of equity, inclusion, anti-racism or justice. Yet, how we shift away from those narratives to better ones, requires us to be strategic and intentional about how we lift up the solutions we propose.

Our  Bay Area Seize the Narrative playbook offers important guidance from research we conducted in the Bay Area, as well as collaboration and coordination with state and national housing justice researchers, organizers, and narrative experts.

Featuring renowned national narrative expert Dr Tiffany Manuel, this webinar offers an overview of the Playbook and a window into narrative shift strategies and tactics. 

This webinar comes as part one in a 3-part web series to launch our playbook, review strategies and message guidance, dig deep into our Bay Area-specific research, and explore application ahead in your own work. 

Related Resources

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The Research Behind the Playbook (Session 2)

Examine the rigorous Bay Area research program that informed our Seize the Narrative playbook -- from focus groups to polling reviews to values-mapping of Bay Area constituents.

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Moving from Messaging to Narrative (Session 3)

Workshop with our experts on how to turn research and narrative strategy into direct application and messaging ahead.

Seize the Narrative playbook cover.

Shift the Narrative Playbook

Our playbook on advancing housing and racial justice in the Bay Area, based on field-practiced and research-tested strategies and messages.

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