Begins With Home Narrative Playbook

Our most recent narrative playbook for aligning stories, messages, and content with the research and strategic approach behind the Begins with Home campaign.

This narrative playbook includes information about the Begins with Home campaign, our research, approach, and messaging, along with tips and best practices on using storytelling and content to move our shared audiences towards action.

The Playbook includes:

  • What’s holding us back and what we can do about it
  • Using metanarrative to tell our story
  • Example messaging to use directly or adapt
  • A Begins with Home essentials cheat sheet
  • Other tools and tricks to apply these concepts to your work


The strategies and guidance in this resource builds on the original Shift the Bay Narrative Playbook, past messaging guides, and comprehensive research and testing completed since 2020.

Related Resources

Seize the Narrative playbook cover.

Shift the Narrative Playbook

Our playbook on advancing housing and racial justice in the Bay Area, based on field-practiced and research-tested strategies and messages.

Featured Video Play Icon

January 2024 Begins with Home Campaign Briefing (Full Recording and Slides)

Catch the launch of our Begins with Home Narrative Playbook and align your work for housing justice with best practices, messages, and frameworks using this new research-backed resource

Featured Video Play Icon

November 2023 Begins with Home Campaign Briefing (Full Recording and Slides)

Check out materials from our first Begins with Home briefing to get our latest annual narrative research and dive deep into the strategic approach behind this newly launched public information campaign.

Join our Network

Register For Events

Upcoming Event: June 2024 Begins with Home Campaign Briefing
Learn More

See all events.

Sign Up For Updates

Join Our Slack

Learn TogetherOur initiative experts and consultants, table members, and partners are part of the conversation. Join us.