Quick Reference Messaging Guide

A quick reference message guide, to keep our initiative's narrative strategies & message guidance fresh, front, and center.

You’ve read the Playbook, you’ve devoured the Message Guide, now you’re ready for a quick-n-easy “Cheat Sheet” to pin to your wall and get to work? We’ve got you covered.

  • Core message principles
  • Goals and context for how to frame our most important conversation
  • Sample language that advances our narrative strategies across all audiences
  • Guidance around specific hot topics

Related Resources

Message Guide

This guide provides specific language that can be used to put our Playbook's strategies into action whenever you are developing or distributing messaging content.

Seize the Narrative playbook cover.

Shift the Narrative Playbook

Our playbook on advancing housing and racial justice in the Bay Area, based on field-practiced and research-tested strategies and messages.

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Moving from Messaging to Narrative (Session 3)

Workshop with our experts on how to turn research and narrative strategy into direct application and messaging ahead.

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