Cornerstones Worksheet

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An organization tool to establish the defining aspects of a communications campaign that set the parameters for developing a narrative.

Provided as part of our initiative’s work with Center for Story-Based Strategy, this organizing tool helps establish cornerstones — the defining aspects of a campaign that set the parameters for developing a narrative. Before developing your narrative strategy it is important to clarify all of these cornerstones.

GOAL

AUDIENCE

TARGET

CONSTITUENCY

STRATEGIC CONSIDERATIONS/HOOKS

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