An organization tool to establish the defining aspects of a communications campaign that set the parameters for developing a narrative.
Provided as part of our initiative’s work with Center for Story-Based Strategy, this organizing tool helps establish cornerstones — the defining aspects of a campaign that set the parameters for developing a narrative. Before developing your narrative strategy it is important to clarify all of these cornerstones.
GOAL
AUDIENCE
TARGET
CONSTITUENCY
STRATEGIC CONSIDERATIONS/HOOKS
