F.R.A.M.E.S. Worksheet

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The F.R.A.M.E.S checklist offers a clear pathway to hone your messages and ground your framing narrative.

Provided as part of our initiative’s work with Center for Story-Based Strategy, the F.R.A.M.E.S checklist offers a clear pathway to hone your messages and ground your framing narrative. It is typically used after a group has developed potential messages or conducted an initial brainstorm.

F = Frame the Issue

R = Reframe opponent’s story & reinforce our frame

A = Accessible to the audience

M = Meme-able

E = Emotional

S = Simple & Short

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