The F.R.A.M.E.S checklist offers a clear pathway to hone your messages and ground your framing narrative.
Provided as part of our initiative’s work with Center for Story-Based Strategy, the F.R.A.M.E.S checklist offers a clear pathway to hone your messages and ground your framing narrative. It is typically used after a group has developed potential messages or conducted an initial brainstorm.
F = Frame the Issue
R = Reframe opponent’s story & reinforce our frame
A = Accessible to the audience
M = Meme-able
E = Emotional
S = Simple & Short
