Strategic CaseMaking

4 brains in succession planning an idea.

Guidelines to shape our Bay Area messaging to create equitable and inclusive systems change.

These guidelines were developed by Dr Tiffany Manuel (TheCaseMade) specifically for our coalition to advance housing and racial justice in the Bay Area, and emerged out of a 6-part narrative workshop series that worked with our table members and partners to dive deep into our messaging challenges ad opportunities to create equitable and inclusive systems change.


Related Resources

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Shift the Narrative Casemaking & Audiences – Dr. Tiffany Manuel (workshop clip)

How to shape our delivery and make the case -- so that our message isn't just delivered but truly heard

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Who’s Coming To That Party? – Dr. Tiffany Manuel (workshop clip)

How can you motivate folks to join forces with you for solutions? Make sure you're throwing the party they want to attend.

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“You Don’t Have to Live Here”

The seminal research that started the conversation on narrative shift: Why housing messages backfire and 10 things we can do about it.

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