Test CSS Styles

…Housing Partnership hosts an annual “Solar 101 Institute” training series (free) covering the nuts and bolts of solar PV installations at affordable housing properties. More info Part II consists of…

NPH Affordable Housing Month Case Study

…housing is a winning message! NPH was able to build resonance when centering a general, pro-housing message. Of the four messaging frames tested, the general AHM messaging vastly outperformed the…

HLC Case Study

Whether new to the movement or a longtime housing justice champion, advocates can likely agree on one thing: the industry is complex. That fact is compounded by the disruptive narratives…

Messaging the Moment

Our initiative’s work was built from existing research and best practices, including internationally renowned (and hilarious!) communications consultant Anat Shenker-Osorio. “Messaging this Moment” is a guide developed from similar research…

2022-2023 Shift the Bay Case Studies

In Year Four of our coalition-led initiative, 16 Shift the Bay Table Members put our Playbook to the test through locally targeted case study projects. From increasing support for renter…

Message Guide

Home is complicated. It is stability, and safety, and sanctuary. It is opportunity and legacy. It is family, and community, and hopes and fears for the future of each. It…