Seize the Narrative on Housing Justice
Imagine a Bay Area where we are bold enough, courageous enough, ambitious enough to embrace the cause of housing justice for all.
We have research-driven and field-practiced strategies, tactics, and messages that can help us grow public support and political will, that can change hearts and minds, and seize this powerful moment to drive new narratives for our movement.
Now, we just need you to join us.
Narrative Shift In Action
Shift the Bay is putting all of our narrative research and strategy into action with a campaign reaching across the Bay Area.
Begins with Home is a movement of advocates and neighbors — renters and landlords, homeowners and people experiencing homelessness — joining together to unlock a new future for the Bay Area where no one is left behind.
The future begins with us, and a thriving Bay Area Begins with Home. Join us to change the story of what’s possible.
Tools For You
2023 Annual Housing Narrative Survey from EMC Research
After surveying 1,500 voters from the 9-county Bay Area in September-October 2023, EMC Research shares the latest key findings around the values and attitudes influencing housing and racial justice, as well as the policies and messages resonating with Bay Area residents.
Begins With Home Narrative Playbook
Our most recent narrative playbook for aligning stories, messages, and content with the research and strategic approach behind the Begins with Home campaign.
How to Talk About Homelessness Messaging Guide
This messaging guide can help anyone better understand and communicate the systemic drivers that push people into homelessness, respond to common misperceptions, and build support for proven solutions.
Grow Your Skills
October 2024 Begins with Home Campaign Briefing (Full Recording and Slides)
We shared our top message and content recommendations just in time for your Fall 2024 projects and campaigns, and the resources you need to put them into action.
June 2024 Begins with Home Campaign Briefing (Full Recording and Slides)
June's briefing is your one-stop shop for digesting recent learnings from Begins with Home's cultural activations, paid ads, and social media video strategy.
March 2024 Begins with Home Campaign Briefing (Full Recording and Slides)
Check out this March 2024 briefing to learn more about our Begins with Home storytelling direction this spring and how you can align your work & engage with us along the way
About Us
NPH is the proud anchor-organization of the Bay Area Shift the Bay Initiative, a coalition-driven initiative to advance housing and racial justice in the Bay Area.
In partnership with a diverse range of organizations from all over the Bay Area and spanning multi-industry, issues, and audiences, we are working to advance research-driven and field-practiced strategies, tactics, and messages that will help us seize this powerful moment to drive new narratives for our movement!
Table Members
