The Backfire Effect – Dr. Tiffany Manuel (workshop clip)
Stop trying to talk people out of their beliefs -- it actually reinforces their current position.
Stop trying to talk people out of their beliefs — it actually reinforces their current position.
This video snippet offers one highlight from our narrative workshop with Dr Tiffany Manuel (February 2019.) In this video clip, Dr Manuel demonstrates how messaging backfires happen. Instead of talking people out of their beliefs, we have to give them something to believe in.
Called the affordable housing movement's "rockstar" of communications, Dr Tiffany Manuel takes our coalition through critical messaging research and narrative application.