Key messaging principles from Anat Shenker-Osorio
Three takeaways from Anat Shenker-Osorio’s Bay Area Narrative Shift message workshop, including questions and tips on applying these principles to your own messaging.
1. Words Matter
2. Conceptual Metaphors
3. Race Class Narrative
It's not just morally righteous to acknowledge race and class, research shows that it's a winning message.
Did you know that humans use metaphorical speech in American English every six to seven words?
Combine cutting edge communications research with a background in standup comedy, and you get Anat Shenker-Osorio.