We have to show the "we" and "why" before we get to the "what."
We have to show the “we” and “why” before we get to the “what.”
This video snippet offers one highlight from our narrative workshop with Dr Tiffany Manuel (February 2019.) In this video clip, Dr Manuel demonstrates how we help decision makers their stake in solutions and offers an opportunity to lean in.
How can you motivate folks to join forces with you for solutions? Make sure you're throwing the party they want to attend.
Called the affordable housing movement's "rockstar" of communications, Dr Tiffany Manuel takes our coalition through critical messaging research and narrative application.
The seminal research that started the conversation on narrative shift: Why housing messages backfire and 10 things we can do about it.