This research, conducted and presented by our partners at EMC Research, helps us understand the impacts of narrative strategy over time, offering real-time contributions to our work and recommendations for which messages will best help us reach our goals for housing and racial justice.

We’re getting ready to bring you workshops and coaching opportunities that will give your 2023 narrative priorities a boost, and we want your ideas too! Let us what you want to see from our programming this year by February 10, 2023 5PM.

Homelessness is a top concern in the Bay Area, and it’s closely tied to our work for housing and economic justice. It can also be hard to talk about—persistent myths and misperceptions, strong emotions, and lack of clarity on solutions can all be a challenge. Together we’ll discuss STB’s newest messaging resource, How to Talk […]

On Wednesday, November 15, 2023 12-1 PM, we’re virtually hosting our first look into Begins with Home, a new regional housing justice campaign, for the Shift the Bay network. Join us to learn more about the research & strategic approach behind the campaign.

On Wednesday, January 17, 2023 12-1PM, we’re hosting our second Begins with Home Campaign Briefing for the Shift the Bay network. This call will help you and your organization engage with this new campaign, introducing our playbook for implementing this research-backed narrative to a variety of projects.

On Wednesday, March 27 from 12-1PM we’re hosting our next Begins with Home Campaign Briefing to share how we can collectively bring our movement’s stories of hope to life. In addition to covering updates and new developments from the campaign, this interactive Zoom call will dive into Begins with Home’s essential storytelling checklist and workshop its application.

We’re offering you a deep dive into the Begins with Home social media strategy on Wednesday, June 19 from 12-1PM at our June Campaign Briefing.