Media analysis of California housing coverage found that Bay Area news stories tend to lean on the harmful narrative trope of “If you can’t afford to live here, move.” Reporters have an outsized role in setting the stage for the conversations that residents, voters, and decision makers hold on housing and racial justice. Despite the […]
Join the Shift the Bay initiative's pollster team, EMC Research, for a review of our latest research efforts to track, monitor, and respond to Bay Area public perceptions, values, and narratives around housing and racial justice in the Bay Area. Our latest poll (June 2021) both measures the impacts of our narrative shift work to-date, […]
Making News in Bay Area Media Outlets will offer tips, trends, do's and don'ts for getting to know Bay Area reporters and getting their attention. Led by Aaron Eske, M+R Senior Vice President of Media Strategy, this training will explore: What's special and different about pitching the Bay Area press corps? Which outlets reach my audience? […]
In these virtual workshops, renowned national expert (and long-time Shift the Bay partner) Dr Tiffany Manuel and her CaseMade colleagues will guide participants through an interactive workshop, examining specific campaign examples, reviewing big picture guidance that we can all organize under, and facilitating constructing peer learning.
Opinion Pieces (op-eds, LTEs, ed board memos): When should you write which kind of opinion piece? What are the elements and structure of a good op-ed? How can you increase your chances of it being published? And once you're done drafting, where and how do you submit it to media outlets?
This webinar is for leaders, organizers, communicators, creators, artists, and advocates working to advance housing justice in communities across the United States.
In these virtual workshops, renowned national expert (and long-time Shift the Bay partner) Dr Tiffany Manuel and her CaseMade colleagues will guide participants through an interactive workshop, examining specific campaign examples, reviewing big picture guidance that we can all organize under, and facilitating constructing peer learning.
Tips for Media Interviews: What to do before, during and after an interview with a reporter to shape the news story and build the reporter relationship.
How to correct and constructively improve a reporter’s news coverage while also growing the relationship instead of damaging it
In these virtual workshops, renowned national expert (and long-time Shift the Bay partner) Dr Tiffany Manuel and her CaseMade colleagues will guide participants through an interactive workshop.
This training will provide advice and examples from M+R and local housing advocacy organizations about how to successfully 1) reach and bring in tenant voices; 2) get to know those tenants; 3) prepare them to interview with reporters or publish opinion pieces.
In the housing and community development space, we are often battling the dominance of narratives that do not serve the goals of equity, inclusion, anti-racism or justice. Yet, how we shift away from those narratives to better ones, requires us to be strategic and intentional about how we lift up the solutions we propose. Our […]
In these virtual workshops, renowned national expert (and long-time Shift the Bay partner) Dr Tiffany Manuel and her CaseMade colleagues will guide participants through an interactive workshop.
Housing Elements can be a complicated, intimidating process — but with the right messaging, we can help break down barriers and motivate residents and advocates to get involved and shape better policy. This presentation will lay out an approach for what to say and how to say it to bring people in, communicate the essentials, […]
Community input is an essential part of the Housing Elements process, and digital organizing is one of the most effective ways to mobilize residents to speak out about their experiences, concerns, and priorities. This training will focus on leveraging digital tools (social media, email, SMS) to implement an effective digital organizing strategy that reaches and recruits residents to carry key Housing Elements messages.
We have our facts, we have our messaging, we have our community with us — now we need to persuade decision-makers to implement the Housing Element plan we deserve. In partnership with Shift the Bay and M+R, this workshop will leverage our existing Housing Elements research, messages, and materials to review best practices to engage […]
This research, conducted and presented by our partners at EMC Research, helps us understand the impacts of narrative strategy over time, offering real-time contributions to our work and recommendations for which messages will best help us reach our goals for housing and racial justice.
