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Workshop: Narrative Strategy & You
September 29, 2021 @ 12:00 pm - 2:00 pm
You’ve seen the research, read the Playbook, and used the Message Guide. Now what?
Shifting the narrative around housing & racial justice requires more than a few word swaps or adding a pithy slogan. To create real, meaningful change, Shift the Bay members and allies are working to embed specific, measurable narrative strategies into our work, campaigns, and initiatives to build power for our movement and seize this moment in time.
In these virtual workshops, renowned national expert (and long-time Shift the Bay partner) Dr Tiffany Manuel and her CaseMade colleagues will guide participants through an interactive workshop, examining specific campaign examples, reviewing big picture guidance that we can all organize under, and facilitating constructing peer learning.