Report out from Begins with Home, our year-long narrative campaign, sharing research on our most persuasive strategies for influencing voter behavior. (Part 2 of 2)
What do Bay Area residents really believe about affordable housing — and what do we need to change?
Through Begins with Home, a year-long narrative campaign, NPH expanded our understanding of Bay Area residents with new experiments and research. In Hope & Home Part 2 we share what we found works to change voter mindsets and behavior about affordable housing. (View Part 1 here.)
In this training, you’ll hear insights from new research that can be applied across the Bay Area by affordable housing developers, housing advocates and organizations. This training is ideal for communicators, campaigners, leaders, and everyone helping to tell the story of a Bay Area where everyone can live and thrive.
Speakers:
- Emily Goodman, Senior Principal, EMC Research
- Edie Irons, Director of Communications, All Home
- Alina Harway, Communications Director, NPH
- Cory Fischer, Lead Narrative Strategist, NPH