We shared our top message and content recommendations just in time for your Fall 2024 projects and campaigns, and the resources you need to put them into action.
Begins with Home tested its hopeful, action-oriented narrative strategy with Bay Area residents, and the results are in: our messaging and content are moving potential supporters in support of affordable housing and public investment. We were eager to share our top message and content recommendations just in time for your fall projects and campaigns on this call.
Not only are we finding success with messages that center the ways everyone in our community benefits from affordable housing, but also with positive content focusing on people with real stories of impact. We also know which messaging frames work for which audiences, including renters vs homeowners and between age groups.
👉 After you’ve caught up on the recording and slides, join us in moving our winning messages and videos out into the world by using this Fall 2024 Narrative Toolkit. Feel free to pull from the copy here, and use the links to share these messages and videos from both @BeginsWithHome and your own channels.