We tested our hopeful, action-oriented content with Bay Area residents and the results are in. Use this toolkit for messaging guidance and stories that move people in support of affordable housing and public investment.
Begins with Home tested our hopeful, action-oriented narrative strategy with Bay Area residents and the results are in: our messaging and stories are moving potential supporters in support of affordable housing and public investment.
Review our top results and join us in moving our winning messages and videos out into the world by using this toolkit. Feel free to pull from the copy here, and use the links below to share these messages and videos from both @BeginsWithHome and your own channels.
Together, we can spread hope for housing solutions and change the story of what’s possible in the Bay Area.