Media analysis of California housing coverage found that Bay Area news stories tend to lean on the harmful narrative trope of “If you can’t afford to live here, move.” Reporters have an outsized role in setting the stage for the conversations that residents, voters, and decision makers hold on housing and racial justice. Despite the […]

Join the Shift the Bay initiative's pollster team, EMC Research, for a review of our latest research efforts to track, monitor, and respond to Bay Area public perceptions, values, and narratives around housing and racial justice in the Bay Area. Our latest poll (June 2021) both measures the impacts of our narrative shift work to-date, […]