How to correct and constructively improve a reporter’s news coverage while also growing the relationship instead of damaging it

In these virtual workshops, renowned national expert (and long-time Shift the Bay partner) Dr Tiffany Manuel and her CaseMade colleagues will guide participants through an interactive workshop.

This training will provide advice and examples from M+R and local housing advocacy organizations about how to successfully 1) reach and bring in tenant voices; 2) get to know those tenants; 3) prepare them to interview with reporters or publish opinion pieces.

In the housing and community development space, we are often battling the dominance of narratives that do not serve the goals of equity, inclusion, anti-racism or justice. Yet, how we shift away from those narratives to better ones, requires us to be strategic and intentional about how we lift up the solutions we propose. Our […]

In these virtual workshops, renowned national expert (and long-time Shift the Bay partner) Dr Tiffany Manuel and her CaseMade colleagues will guide participants through an interactive workshop.

Housing Elements can be a complicated, intimidating process — but with the right messaging, we can help break down barriers and motivate residents and advocates to get involved and shape better policy. This presentation will lay out an approach for what to say and how to say it to bring people in, communicate the essentials, […]

Community input is an essential part of the Housing Elements process, and digital organizing is one of the most effective ways to mobilize residents to speak out about their experiences, concerns, and priorities. This training will focus on leveraging digital tools (social media, email, SMS) to implement an effective digital organizing strategy that reaches and recruits residents to carry key Housing Elements messages.

We have our facts, we have our messaging, we have our community with us — now we need to persuade decision-makers to implement the Housing Element plan we deserve. In partnership with Shift the Bay and M+R, this workshop will leverage our existing Housing Elements research, messages, and materials to review best practices to engage […]

This research, conducted and presented by our partners at EMC Research, helps us understand the impacts of narrative strategy over time, offering real-time contributions to our work and recommendations for which messages will best help us reach our goals for housing and racial justice.

We’re getting ready to bring you workshops and coaching opportunities that will give your 2023 narrative priorities a boost, and we want your ideas too! Let us what you want to see from our programming this year by February 10, 2023 5PM.

Homelessness is a top concern in the Bay Area, and it’s closely tied to our work for housing and economic justice. It can also be hard to talk about—persistent myths and misperceptions, strong emotions, and lack of clarity on solutions can all be a challenge. Together we’ll discuss STB’s newest messaging resource, How to Talk […]

On Wednesday, November 15, 2023 12-1 PM, we’re virtually hosting our first look into Begins with Home, a new regional housing justice campaign, for the Shift the Bay network. Join us to learn more about the research & strategic approach behind the campaign.

On Wednesday, January 17, 2023 12-1PM, we’re hosting our second Begins with Home Campaign Briefing for the Shift the Bay network. This call will help you and your organization engage with this new campaign, introducing our playbook for implementing this research-backed narrative to a variety of projects.

On Wednesday, March 27 from 12-1PM we’re hosting our next Begins with Home Campaign Briefing to share how we can collectively bring our movement’s stories of hope to life. In addition to covering updates and new developments from the campaign, this interactive Zoom call will dive into Begins with Home’s essential storytelling checklist and workshop its application.

We’re offering you a deep dive into the Begins with Home social media strategy on Wednesday, June 19 from 12-1PM at our June Campaign Briefing.