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June 2024 Begins with Home Campaign Briefing
June 21 @ 12:00 pm - 1:00 pm
Hot off the heels of reaching hundreds of thousands of Bay Area residents during Affordable Housing Month, we’re offering you a deep dive into the Begins with Home social media strategy on Friday, June 21 from 12-1PM at our June Campaign Briefing.
Now with over 5,000 followers on the @BeginswithHome TikTok, we’ve learned a thing or two about translating our research-backed narrative into social media videos that are landing, sparking discourse, and engaging potential supporters in the call for housing justice across the Bay. And you can put these lessons into action in your work, too.
Come to this briefing if you want to unpack the creative and strategic approach we’re using to make videos designed for lo-fi formats like Instagram Reels and TikTok, as well as workshop how you can implement more video in your social media work. Plus, we’ll recap Begins with Home’s Affordable Housing Month cultural activations and share recent findings from our paid ads program that carry lessons for all our work.