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January 2024 Begins with Home Campaign Briefing (Full Recording and Slides)
Catch the launch of our Begins with Home Narrative Playbook and align your work for housing justice with best practices, messages, and frameworks using this new research-backed resource
The Story We Need to Tell About Homelessness Workshop (Full Recording and Slides)
This workshop focused on discussion and practice with the How to Talk about Homelessness Messaging Guide — Shift the Bay’s best resource for making the case that homelessness is a housing problem and we know how to solve it.
Housing Elements: Effective Messaging Training (Full Recording and Slides)
This presentation will walk you through how to take advantage of this tool to effectively reach residents across the region and inspire inclusive action on Housing Elements.
(Condensed) Shift the Bay: Moving from Messaging to Narrative (Session 3)
The Cliffs Notes version of our workshop on how to turn research and narrative strategy into direct application and messaging ahead.
(Condensed) Shift the Bay: Moving a Housing Justice Agenda Forward (Session 1)
The Cliffs Notes version of our Playbook overview for a window into narrative shift, ways to unseat unhelpful dominant narratives, and opportunities to mobilize people to action.
(Condensed) Shift the Bay: The Research Behind the Playbook (Session 2)
The Cliffs Notes version of our session on the rigorous Bay Area research program that informed our Seize the Narrative playbook.
Top Three Takeaways: ASO Communications Bay Area Workshop
Key messaging principles from Anat Shenker-Osorio
Anat Shenker-Osorio Narrative Workshop (full workshop)
Combine cutting edge communications research with a background in standup comedy, and you get Anat Shenker-Osorio.
Shift the Narrative -Tiffany Manuel (full workshop)
Called the affordable housing movement’s “rockstar” of communications, Dr Tiffany Manuel takes our coalition through critical messaging research and narrative application.
Messaging Race & Class – Anat Shenker-Osorio (workshop clip)
It’s not just morally righteous to acknowledge race and class, research shows that it’s a winning message.
People Do Things – Anat Shenker-Osorio (workshop clip)
How being direct can radically transform peoples’ perceptions of what they see, hear, and believe about the world around us.
Sell the Payoff, Not the Policy – Anat Shenker-Osorio (workshop clip)
If you haven’t heard Anat’s “Sell the brownie” metaphor, you are in for a treat!
Power of Metaphor – Anat Shenker-Osorio (workshop clip)
Did you know that humans use metaphorical speech in American English every six to seven words?
Start With the “We” and “Why” – Dr. Tiffany Manuel (workshop clip)
We have to show the “we” and “why” before we get to the “what.”
The Backfire Effect – Dr. Tiffany Manuel (workshop clip)
Stop trying to talk people out of their beliefs — it actually reinforces their current position.
We Don’t Want the Backpack – Dr. Tiffany Manuel (workshop clip)
How do you know if you’re talking about a technical problem or an adaptive problem? It all comes down to the backpack.
Who’s Coming To That Party? – Dr. Tiffany Manuel (workshop clip)
How can you motivate folks to join forces with you for solutions? Make sure you’re throwing the party they want to attend.
Shift the Narrative Casemaking & Audiences – Dr. Tiffany Manuel (workshop clip)
How to shape our delivery and make the case — so that our message isn’t just delivered but truly heard
Narrative Power Media Analysis
Provided as part of our initiative’s work with Center for Story-Based Strategy, the Narrative Power Media Analysis offers guiding questions, prompts, and a narrative strategy to support developing multi-media creative […]
Research Overview: National Narrative & Funders for Housing and Opportunity
Findings from Focus Groups and a Dial Survey on Housing in the United States
Notes of a Cultural Strategy of Belonging
Four essential practices of a cultural strategy for belonging
“You Don’t Have to Live Here”
The seminal research that started the conversation on narrative shift: Why housing messages backfire and 10 things we can do about it.
Race-Class California: Our Progressive Narrative
Both economic and racial justice are core progressive priorities, but too often we discuss them separately.
Shelterforce: How Do We Change the Narrative Around Housing?
In-depth public opinion research points to ways to intensify support for housing justice policies—and to a few danger spots to avoid.
Shift the Narrative Playbook
Our playbook on advancing housing and racial justice in the Bay Area, based on field-practiced and research-tested strategies and messages.
Moving from Messaging to Narrative (Session 3)
Workshop with our experts on how to turn research and narrative strategy into direct application and messaging ahead.
The Research Behind the Playbook (Session 2)
Examine the rigorous Bay Area research program that informed our Seize the Narrative playbook — from focus groups to polling reviews to values-mapping of Bay Area constituents.
Shift the Bay: Advancing Housing & Racial Justice (Explainer Video)
This video offers a dynamic visualization of our initiative’s Seize the Narrative Playbook. Watch, learn, enjoy — and then dig in further to our Playbook and additional resources.