Our playbook on advancing housing and racial justice in the Bay Area, based on field-practiced and research-tested strategies and messages.
Our Playbook builds from local lay of the land, field analysis, a robust regional research program — as well as collaboration and coordination with state and national narrative shift efforts — to offer concrete guidance on how to advance housing and racial justice here, locally and regionally.
The Playbook reviews:
- What is Housing Justice?
- Why Narrative?
- Making the Case for Housing Justice: Nine Narrative Strategies
- Putting it All Together: Message Template and Key Audiences
- Longer Examples and Sample Messaging
- Next Steps