Shift The Bay

Workshop: Narrative Strategy & You
2021-10-20 12:00 - 14:00, 2021-09-29 12:00 - 14:00 (America/Los_Angeles)
You’ve seen the research, read the Playbook, and used the Message Guide. Now what?
Shifting the narrative around housing & racial justice requires more than a few word swaps or adding a pithy slogan. To create real, meaningful change, Shift the Bay members and allies are working to embed specific, measurable narrative strategies into our work, campaigns, and initiatives to build power for our movement and seize this moment in time.
In these virtual workshops, renowned national expert (and long-time Shift the Bay partner) Dr Tiffany Manuel and her CaseMade colleagues will guide participants through an interactive workshop, examining specific campaign examples, reviewing big picture guidance that we can all organize under, and facilitating constructing peer learning.
Register Today

[Community Change] Sharing Learnings 2: Housing Justice Narrative Fellowship
2021-10-14 15:00 - 17:00 (America/Los_Angeles)
This webinar is for leaders, organizers, communicators, creators, artists, and advocates working to advance housing justice in communities across the United States. For the past nine months, leaders, organizers, and communicators from California, Colorado, Detroit MI, Louisiana, Oregon, and Washington participated in a Fellowship to explore the power and impact of applying the Housing Justice Narrative research to advance local, state and federal housing campaigns, and as a tool to organize and expand our base of supporters. The webinar will feature Fellows sharing the key lessons and take-aways applying the research and narrative tools to their organizing and housing advocacy work during the nine month Fellowship.
Our regional Shift the Bay initiative has collaborated with the national housing narrative project for years. We see these efforts as complementary and encourage our Bay Area partners to join and learn from these national practitioners!
Register Today

Shift the Bay Communications Series: Opinion Pieces (op-eds, LTEs, ed board memos)
2021-10-13 13:00 - 15:00 (America/Los_Angeles)
Do you know when you should write each kind of opinion piece? What are the elements and structure of a good op-ed? How can you increase your chances of it being published? And once you’re done drafting, where and how do you submit it to media outlets? Explore these questions and more at this Opinion Pieces training!
About the Series: The Shift the Bay initiative is partnering with the communications team at M+R to present a series of interactive trainings throughout the year based on the topics coalition members said they wanted to learn more about. By growing our collective skill and strategy with media relations and social media, we’ll have more power shifting the narrative and conversation in the Bay Area.
Register Today

Making News in Bay Area Media Outlets
2021-08-18 12:00 - 13:00 (America/Los_Angeles) | Zoom
Making News in Bay Area Media Outlets will offer tips, trends, do’s and don’ts for getting to know Bay Area reporters and getting their attention. Led by Aaron Eske, M+R Senior Vice President of Media Strategy, this training will explore: What’s special and different about pitching the Bay Area press corps? Which outlets reach my audience? What’s in an email? To tweet or not to tweet – and other pressing questions that can grow our skills and strategy with media relations and shift narratives and conversations in the Bay Area. There’ll also be time for some PR exercises and Q&A. Click here to register.
The Shift the Bay initiative is partnering with the communications team at M+R to offer a series of interactive media trainings to support our initiative’s goals to advance housing and racial justice. By growing our collective skill and strategy with media relations and social media, we’ll have more power shifting the narrative and conversation in the Bay Area.

Polling Review: Housing & Racial Justice Values and Narratives in the Bay Area
2021-07-22 11:00 - 12:00 (America/Los_Angeles) | Zoom
Join the Shift the Bay initiative‘s pollster team, EMC Research, for a review of our latest research efforts to track, monitor, and respond to Bay Area public perceptions, values, and narratives around housing and racial justice in the Bay Area.
Our latest poll (June 2021) both measures the impacts of our narrative shift work to-date, as well as explores where we can refine our work ahead for greatest impact. We do this by monitoring shifting values, monitoring narratives, testing messaging, and evaluating public support for specific policy elements.
This session will include a polling presentation followed by QA. Register for this session here.

Reporter Roundtable: Housing & Racial Justice in Bay Area Media Coverage
2021-06-29 12:00 - 13:00 UTC
Media analysis of California housing coverage found that Bay Area news stories tend to lean on the harmful narrative trope of “If you can’t afford to live here, move.” Reporters have an outsized role in setting the stage for the conversations that residents, voters, and decision makers hold on housing and racial justice.
Despite the damaging headlines, local reporters also care about our communities and many are eager to help start conversations that will contribute to change. That’s why we are hosting a roundtable with reporters from around the Bay Area to discuss candidly how we are shifting the narrative on housing justice and how their reporting can be a part of the change.
Owing to the nature of this event, this event is by invitation only. If you have questions, please contact alina@nonprofithousing.org

Affordable Housing Month: May
2021-05-01 - 2021-05-31
May is #AffordableHousingMonth, an opportunity for allies, activists, supporters, and neighbors to come together to organize in support of housing and racial justice for the San Francisco Bay Area.
Together, we can uplift critical conversations, learn together, and bring forth new ideas and solutions for our communities. There are lots of ways to engage, with interactive, virtual events most days of the month, as well as an online hub offering gifs, graphics, videos, and more to support conversation and engagement throughout the month. Join us!
www.affordablehousingmonth.org
