June 2024 Begins with Home Campaign Briefing
2024-06-21 12:00 - 13:00 (America/Los_Angeles) | Zoom
Hot off the heels of reaching hundreds of thousands of Bay Area residents during Affordable Housing Month, we’re offering you a deep dive into the Begins with Home social media strategy on Friday, June 21 from 12-1PM at our June Campaign Briefing.
Now with over 5,000 followers on the @BeginswithHome TikTok, we’ve learned a thing or two about translating our research-backed narrative into social media videos that are landing, sparking discourse, and engaging potential supporters in the call for housing justice across the Bay. And you can put these lessons into action in your work, too.
Come to this briefing if you want to unpack the creative and strategic approach we’re using to make videos designed for lo-fi formats like Instagram Reels and TikTok, as well as workshop how you can implement more video in your social media work. Plus, we’ll recap Begins with Home’s Affordable Housing Month cultural activations and share recent findings from our paid ads program that carry lessons for all our work.
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October 2024 Begins with Home Campaign Briefing
2024-10-22 12:00 - 13:00
Our recent message testing and annual tracking poll have big implications for what works to reach voters in the Bay Area and we’re eager to share what we’ve learned with pro-housing advocates across the region. Come find out how you can put our timely recommendations to work right away at our next Begins with Home Campaign Briefing on Tuesday, October 22, 2024 from 12-1PM.

📊 What we’re offering: Begins with Home tested our hopeful and action-oriented narrative strategy with Bay Area residents and the results are in: our messaging and content are moving potential supporters in support of affordable housing and public investment.
☝️ Why sign up: This briefing is right on time for the fall projects this network is holding – and for our work in the long term. You’ll get the latest plug-and-play messages, persuasive and shareable content you can use immediately, and concrete direction for tapping into the mindsets of our neighbors to engage them in this movement.
🗣️ Who’s invited: Whether you’re a policy aficionado, strategic communicator, or community engagement specialist, the research-backed content and messaging that we’re sharing on this call will ensure you’re using the most effective, up-to-date resources to make your case for housing justice now and ahead.

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