Workshop: Moving the People who Move Housing Policy
2022-07-13 11:00 - 12:30 (America/Los_Angeles) | Zoom
We have our facts, we have our messaging, we have our community with us — now we need to persuade decision-makers to implement the Housing Element plan we deserve.
In partnership with Shift the Bay and M+R, this workshop will leverage our existing Housing Elements research, messages, and materials to review best practices to engage decision-makers in meaningful, persuasive, and impactful pro-housing justice conversations. We’ll hear from advocates who have successfully advanced housing policy and discuss strategies to address the specific challenges facing different communities.
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This session is designed as an interactive workshop, so seats are limited. Please join the waitlist if registration is full and you’d like to be notified of openings or additional workshops.

Annual Narrative Polling with EMC Research
2022-08-04 15:30 - 17:00 | Zoom
Our Shift the Bay tracking polling runs annually in the spring and is designed to 1) measure and track the values that have been identified during the course of our research as the most important underlying values that influence narrative shift and 2) identify correlated values, policy support, and messages. This research, conducted and presented by our partners at EMC Research, helps us understand the impacts of narrative strategy over time, offering real-time contributions to our work and recommendations for which messages will best help us reach our goals for housing and racial justice.
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SURVEY CLOSING 2/10: Shift the Bay 2023 Workshop and TA
2023-02-10
We’re getting ready to bring you workshops and coaching opportunities that will give your 2023 narrative priorities a boost, and we want your ideas too!

What training topics would you attend?
Which learning formats do you most prefer?
What TA programming would you use?

Take five minutes to help us help you!
Take me to the survey
Shift the Bay 2023 Workshop and TA Survey
Deadline: February 10, 2023 at 5PM PT

Workshop: The Story We Need to Tell about Homelessness
2023-06-08 12:30 - 13:30 | Zoom
Homelessness is a top concern in the Bay Area, and it’s closely tied to our work for housing and economic justice. It can also be hard to talk about—persistent myths and misperceptions, strong emotions, and lack of clarity on solutions can all be a challenge.
Together we’ll discuss STB’s newest messaging resource, How to Talk about Homelessness, and unpack what’s working and what’s not in our conversations and communications about homelessness.
This workshop will focus on discussion and practice. Please review the messaging guide in advance, and come ready to share what’s working for you, your questions, and what other resources you need to make the case that homelessness is a housing problem and we know how to solve it.
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November 2023 Begins with Home Campaign Briefing
2023-11-15 12:00 - 13:00 | Zoom
NPH and Shift the Bay is proud to have recently launched Begins with Home: a movement of advocates and neighbors — renters and landlords, homeowners and people experiencing homelessness — joining together to unlock a new future for the Bay Area where no one is left behind. We’re building on what Shift the Bay has collectively learned, tested, and refined to grow the political will and public support we need from Bay Area residents to create a more affordable, thriving Bay Area.
Now is your chance to join us!
On Wednesday, November 15, 2023 12-1 PM, we’re virtually hosting our first look into Begins with Home for the Shift the Bay network, including the research and strategic approach behind the campaign. In addition to a presentation from EMC Research about our most recent voter survey, this briefing will identify ways you and your organization can get involved with the campaign over the next year and what to expect from us in coming months. Registration is required!
It’s time for every city and every community to make our case loud and clear: Our future begins with us, and a thriving Bay Area begins with home.
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January 2024 Begins with Home Campaign Briefing
2024-01-17 12:00 - 13:00 | Zoom
On Wednesday, January 17 from 12-1PM we’re releasing a new narrative playbook for the Bay Area via our next Begins with Home Campaign Briefing. All kinds of housing advocates would benefit from unpacking the aspirational and proactive communications strategies inside this resource with us!
This interactive Zoom call will help you and your organization implement our research-backed storytelling approach by embedding key framing and messages across a variety of housing advocacy projects – from policy to organizing or content creation. The briefing will offer a space to learn more about Begins with Home, apply our campaign’s strategic approach to your work, and connect with the housing justice community making it all happen.
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March 2024 Begins with Home Campaign Briefing
2024-03-27 12:00 - 13:00 | Zoom
Stories are our most powerful narrative tool to reach someone’s heart, build empathy, and spark action. On Wednesday, March 27 from 12-1PM we’re hosting our next Begins with Home Campaign Briefing to share how we can collectively bring our movement’s stories of hope to life and move more people towards action for housing justice in the Bay Area.
In addition to covering updates and new developments from the campaign, this interactive Zoom call will dive into Begins with Home’s essential storytelling checklist – our new cheatsheet for leading with tested narrative strategy, avoiding pitfalls, and inspiring a unified call for change. Then, we’ll have time to workshop your own application of these tactics with other communicators and advocates in the Bay Area. Join us to prepare for a powerful season of storytelling together.
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June 2024 Begins with Home Campaign Briefing
2024-06-21 12:00 - 13:00 | Zoom
Hot off the heels of reaching hundreds of thousands of Bay Area residents during Affordable Housing Month, we’re offering you a deep dive into the Begins with Home social media strategy on Friday, June 21 from 12-1PM at our June Campaign Briefing.
Now with over 5,000 followers on the @BeginswithHome TikTok, we’ve learned a thing or two about translating our research-backed narrative into social media videos that are landing, sparking discourse, and engaging potential supporters in the call for housing justice across the Bay. And you can put these lessons into action in your work, too.
Come to this briefing if you want to unpack the creative and strategic approach we’re using to make videos designed for lo-fi formats like Instagram Reels and TikTok, as well as workshop how you can implement more video in your social media work. Plus, we’ll recap Begins with Home’s Affordable Housing Month cultural activations and share recent findings from our paid ads program that carry lessons for all our work.
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October 2024 Begins with Home Campaign Briefing
2024-10-22 12:00 - 13:00 | Zoom
Our recent message testing and annual tracking poll have big implications for what works to reach voters in the Bay Area and we’re eager to share what we’ve learned with pro-housing advocates across the region. Come find out how you can put our timely recommendations to work right away at our next Begins with Home Campaign Briefing on Tuesday, October 22, 2024 from 12-1PM.

📊 What we’re offering: Begins with Home tested our hopeful and action-oriented narrative strategy with Bay Area residents and the results are in: our messaging and content are moving potential supporters in support of affordable housing and public investment.
☝️ Why sign up: This briefing is right on time for the fall projects this network is holding – and for our work in the long term. You’ll get the latest plug-and-play messages, persuasive and shareable content you can use immediately, and concrete direction for tapping into the mindsets of our neighbors to engage them in this movement.
🗣️ Who’s invited: Whether you’re a policy aficionado, strategic communicator, or community engagement specialist, the research-backed content and messaging that we’re sharing on this call will ensure you’re using the most effective, up-to-date resources to make your case for housing justice now and ahead.

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