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UID:1018-1700049600-1700053200@shiftthebay.org
SUMMARY:November 2023 Begins with Home Campaign Briefing
DESCRIPTION:NPH and Shift the Bay is proud to have recently launched Begins with Home: a movement of advocates and neighbors — renters and landlords\, homeowners and people experiencing homelessness — joining together to unlock a new future for the Bay Area where no one is left behind. We’re building on what Shift the Bay has collectively learned\, tested\, and refined to grow the political will and public support we need from Bay Area residents to create a more affordable\, thriving Bay Area. \nNow is your chance to join us!  \nOn Wednesday\, November 15\, 2023 12-1 PM\, we’re virtually hosting our first look into Begins with Home for the Shift the Bay network\, including the research and strategic approach behind the campaign. In addition to a presentation from EMC Research about our most recent voter survey\, this briefing will identify ways you and your organization can get involved with the campaign over the next year and what to expect from us in coming months. Registration is required!  \nIt’s time for every city and every community to make our case loud and clear: Our future begins with us\, and a thriving Bay Area begins with home. \nRegister Now!
URL:https://shiftthebay.org/event/begins-with-home-campaign-briefing/
LOCATION:Zoom
ATTACH;FMTTYPE=image/png:https://shiftthebay.org/wp-content/uploads/2023/10/BWH_Campaign-Briefing-Graphic_1600x900@2x-1.png
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240117T120000
DTEND;TZID=America/Los_Angeles:20240117T130000
DTSTAMP:20260419T021003
CREATED:20231218T201957Z
LAST-MODIFIED:20231219T173216Z
UID:1064-1705492800-1705496400@shiftthebay.org
SUMMARY:January 2024 Begins with Home Campaign Briefing
DESCRIPTION:On Wednesday\, January 17 from 12-1PM we’re releasing a new narrative playbook for the Bay Area via our next Begins with Home Campaign Briefing. All kinds of housing advocates would benefit from unpacking the aspirational and proactive communications strategies inside this resource with us!  \nThis interactive Zoom call will help you and your organization implement our research-backed storytelling approach by embedding key framing and messages across a variety of housing advocacy projects – from policy to organizing or content creation. The briefing will offer a space to learn more about Begins with Home\, apply our campaign’s strategic approach to your work\, and connect with the housing justice community making it all happen. \nRegister Now!
URL:https://shiftthebay.org/event/january-2024-begins-with-home-campaign-briefing/
LOCATION:Zoom
ATTACH;FMTTYPE=image/png:https://shiftthebay.org/wp-content/uploads/2023/12/BWH_Campaign-Briefing-Graphic_Playbook_1600x900.png
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240327T120000
DTEND;TZID=America/Los_Angeles:20240327T130000
DTSTAMP:20260419T021003
CREATED:20240313T174457Z
LAST-MODIFIED:20240313T184420Z
UID:1083-1711540800-1711544400@shiftthebay.org
SUMMARY:March 2024 Begins with Home Campaign Briefing
DESCRIPTION:Stories are our most powerful narrative tool to reach someone’s heart\, build empathy\, and spark action. On Wednesday\, March 27 from 12-1PM we’re hosting our next Begins with Home Campaign Briefing to share how we can collectively bring our movement’s stories of hope to life and move more people towards action for housing justice in the Bay Area.  \nIn addition to covering updates and new developments from the campaign\, this interactive Zoom call will dive into Begins with Home’s essential storytelling checklist – our new cheatsheet for leading with tested narrative strategy\, avoiding pitfalls\, and inspiring a unified call for change. Then\, we’ll have time to workshop your own application of these tactics with other communicators and advocates in the Bay Area. Join us to prepare for a powerful season of storytelling together.  \nRegister Now!
URL:https://shiftthebay.org/event/march-2024-begins-with-home-campaign-briefing/
LOCATION:Zoom
ATTACH;FMTTYPE=image/png:https://shiftthebay.org/wp-content/uploads/2024/03/BWH_Campaign-Briefing-Graphic_March_1600x900.png
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240621T120000
DTEND;TZID=America/Los_Angeles:20240621T130000
DTSTAMP:20260419T021003
CREATED:20240604T232002Z
LAST-MODIFIED:20240606T174445Z
UID:1094-1718971200-1718974800@shiftthebay.org
SUMMARY:June 2024 Begins with Home Campaign Briefing
DESCRIPTION:Hot off the heels of reaching hundreds of thousands of Bay Area residents during Affordable Housing Month\, we’re offering you a deep dive into the Begins with Home social media strategy on Friday\, June 21 from 12-1PM at our June Campaign Briefing. \nNow with over 5\,000 followers on the @BeginswithHome TikTok\, we’ve learned a thing or two about translating our research-backed narrative into social media videos that are landing\, sparking discourse\, and engaging potential supporters in the call for housing justice across the Bay. And you can put these lessons into action in your work\, too. \nCome to this briefing if you want to unpack the creative and strategic approach we’re using to make videos designed for lo-fi formats like Instagram Reels and TikTok\, as well as workshop how you can implement more video in your social media work. Plus\, we’ll recap Begins with Home’s Affordable Housing Month cultural activations and share recent findings from our paid ads program that carry lessons for all our work. \nRegister Now!
URL:https://shiftthebay.org/event/june-2024-begins-with-home-campaign-briefing/
LOCATION:Zoom
ATTACH;FMTTYPE=image/png:https://shiftthebay.org/wp-content/uploads/2024/06/BWH_Campaign-Briefing-Graphic_June_1600x900-2.png
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241022T120000
DTEND;TZID=America/Los_Angeles:20241022T130000
DTSTAMP:20260419T021003
CREATED:20240821T044913Z
LAST-MODIFIED:20241008T225517Z
UID:1110-1729598400-1729602000@shiftthebay.org
SUMMARY:October 2024 Begins with Home Campaign Briefing
DESCRIPTION:  \nOur recent message testing and annual tracking poll have big implications for what works to reach voters in the Bay Area and we’re eager to share what we’ve learned with pro-housing advocates across the region. Come find out how you can put our timely recommendations to work right away at our next Begins with Home Campaign Briefing on Tuesday\, October 22\, 2024 from 12-1PM. \n  \n📊 What we’re offering: Begins with Home tested our hopeful and action-oriented narrative strategy with Bay Area residents and the results are in: our messaging and content are moving potential supporters in support of affordable housing and public investment.  \n☝️ Why sign up: This briefing is right on time for the fall projects this network is holding – and for our work in the long term. You’ll get the latest plug-and-play messages\, persuasive and shareable content you can use immediately\, and concrete direction for tapping into the mindsets of our neighbors to engage them in this movement. \n🗣️ Who’s invited: Whether you’re a policy aficionado\, strategic communicator\, or community engagement specialist\, the research-backed content and messaging that we’re sharing on this call will ensure you’re using the most effective\, up-to-date resources to make your case for housing justice now and ahead. \n  \n  \nRegister Now!
URL:https://shiftthebay.org/event/october-2024-begins-with-home-campaign-briefing/
LOCATION:Zoom
ATTACH;FMTTYPE=image/png:https://shiftthebay.org/wp-content/uploads/2024/08/BWH_Campaign-Briefing-Graphic_August_1600x900-2.png
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