Strategic Communications

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Top Three Takeaways: ASO Communications Bay Area Workshop

Key messaging principles from Anat Shenker-Osorio

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F.R.A.M.E.S. Worksheet

The F.R.A.M.E.S checklist offers a clear pathway to hone your messages and ground your framing narrative.

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Cornerstones Worksheet

An organization tool to establish the defining aspects of a communications campaign that set the parameters for developing a narrative.

Advocates Guide to Framing Checklist as an image.

Advocates’ Guide to Framing

A strategic communications checklist.

Message Guide

We’ve refined months of research and engagement into a message guide designed to help you both inform and motivate community members on Housing Elements.

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Shift the Bay: Advancing Housing & Racial Justice (Explainer Video)

This video offers a dynamic visualization of our initiative’s Seize the Narrative Playbook. Watch, learn, enjoy — and then dig in further to our Playbook and additional resources.