Tools For You
- Media Relations
- Strategic Communications
The purpose of this resource guide for local journalists is to provide important at-a-glance housing facts, flag some considerations when covering housing, and offer knowledgeable Bay Area housing justice expert voices for future stories.
Key messaging principles from Anat Shenker-Osorio
Guidelines to shape our Bay Area messaging to create equitable and inclusive systems change.
The F.R.A.M.E.S checklist offers a clear pathway to hone your messages and ground your framing narrative.
An organization tool to establish the defining aspects of a communications campaign that set the parameters for developing a narrative.
A message guide developed for the Shift the Narrative initiative, amid the evolving and emerging environment in 2020.
A handbook for progressive communicators.
A strategic communications checklist.
Our playbook on advancing housing and racial justice in the Bay Area, based on field-practiced and research-tested strategies and messages.
Examine the rigorous Bay Area research program that informed our Seize the Narrative playbook — from focus groups to polling reviews to values-mapping of Bay Area constituents.
Dig in to our Bay Area Seize the Narrative playbook with national expert Dr Tiffany Manuel, TheCaseMade, for a window into narrative shift, ways to unseat unhelpful dominant narratives, and opportunities to mobilize people to action.
A quick reference message guide, to keep our initiative’s narrative strategies & message guidance fresh, front, and center.
This guide provides specific language that can be used to put our Playbook’s strategies into action whenever you are developing or distributing messaging
This video offers a dynamic visualization of our initiative’s Seize the Narrative Playbook. Watch, learn, enjoy — and then dig in further to our Playbook and additional resources.