The Cliffs Notes version of our workshop on how to turn research and narrative strategy into direct application and messaging ahead.
The Cliffs Notes version of our Playbook overview for a window into narrative shift, ways to unseat unhelpful dominant narratives, and opportunities to mobilize people to action.
The Cliffs Notes version of our session on the rigorous Bay Area research program that informed our Seize the Narrative playbook.
Key messaging principles from Anat Shenker-Osorio
If you haven’t heard Anat’s “Sell the brownie” metaphor, you are in for a treat!
We have to show the “we” and “why” before we get to the “what.”
How do you know if you’re talking about a technical problem or an adaptive problem? It all comes down to the backpack.
How to shape our delivery and make the case — so that our message isn’t just delivered but truly heard
Provided as part of our initiative’s work with Center for Story-Based Strategy, the Narrative Power Media Analysis offers guiding questions, prompts, and a narrative strategy to support developing multi-media creative […]
What it Takes to Reframe the Debate for Social Justice in the US
Four essential practices of a cultural strategy for belonging
This video offers a dynamic visualization of our initiative’s Seize the Narrative Playbook. Watch, learn, enjoy — and then dig in further to our Playbook and additional resources.