Media Relations
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Having Tough Conversations with Reporters (Training Recording)
Led by M+R Communications, you’ll hear from the experts on how to conquer tough conversations with reporters while keeping your organization’s image and stance intact.
Shift the Bay: “Media Tips” Training, November 2021
This training provided an effective process for how to prepare for successful media interviews, covering what we can do before, during, and after an interview with a reporter to shape the news story and build the reporter relationship.
“Opinion Pieces” Event, October 2021
How to shape, deliver, and secure placement for opinion pieces in media outlets
Shift the Bay: Media Relations Best Practices Training Slide Deck
Slide deck from our “Making News in Bay Area” presentation
Shift the Bay: Making News in Bay Area Media Outlets
Tips, trends, and do’s and don’ts for getting to know Bay Area reporters and getting their attention
Shift the Bay Media Relations Best Practices Training Handout
Cheat sheet: For the readers in the crowd, a written overview of the content covered during our August media training