Research – Shift The Bay

2022 Narrative Polling with EMC Research (Full Recording and Slides)

EMC Research shared the latest key findings that can help us to measure the values influencing housing and racial justice narrative shift and identify which policies and messages are resonating with Bay Area residents.

(Condensed) Shift the Bay: The Research Behind the Playbook (Session 2)

The Cliffs Notes version of our session on the rigorous Bay Area research program that informed our Seize the Narrative playbook.

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Research Overview: National Narrative & Funders for Housing and Opportunity

Findings from Focus Groups and a Dial Survey on Housing in the United States

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Race-Class California: Our Progressive Narrative

Both economic and racial justice are core progressive priorities, but too often we discuss them separately.

Shelterforce: How Do We Change the Narrative Around Housing?

In-depth public opinion research points to ways to intensify support for housing justice policies—and to a few danger spots to avoid.

The Research Behind the Playbook (Session 2)

Examine the rigorous Bay Area research program that informed our Seize the Narrative playbook — from focus groups to polling reviews to values-mapping of Bay Area constituents.